Friday, April 29, 2016

رقبای تعجب آور - CRM

رقبای تعجب آور - CRM



سرخ شدهمرغزنجیرهپاداشجوجه-فیل-ایانتخابمشتریانبادسترسیبهقدرت پردازشمواد غذایی,تورهایخصوصیوبرنامه های ویژه،CNBCگزارش.گرفتن؟اینبرنامهتوسطدعوت نامهفقط دردسترساستوارائه شدهدرکمترازنیمیاززنجیره ای استبیشاز2000رستوران.

جوجه-فیل-ای درباشگاهایستدجدا ازبسته به دلیلنقطهاهدافبرنامه هایوفاداریمانندکسانی کهازاستارباکسودوناتdunkin "به طور کلیبهکامپایلبزرگترینپایهمشتریامکان پذیراست.
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5 things google CEO wants you to know

Monday, April 25, 2016

بازاریابی تلفنی یا فروش تلفنی؟ - Sarvcrm

بازاریابی تلفنی یا فروش تلفنی؟ - Sarvcrm

برای بسیاری از کسب و کارهایی که بودجه محدودی دارند خیلی مهم و حیاتی است که بودجه بازاریابی شان را عاقلانه مصرف کنند و کاملا آگاه باشند که برای به دست آوردن چه چیزی هدف گذاری می­کنند. بنابراین بسیار مهم است که بدانید کدامیک برای شما مناسب است، بازاریابی تلفنی یا فروش تلفنی؟
بیایید این واقعیت را قبول کنیم که هنوز خیلی­ها تفاوت میان این دو مفهوم را نمی­دانند و از آنجایی که عموم مردم تصور می­کنند این دو یک معنی و مفهوم دارند، این به آن معنی است که ارزش هایی که هرکدام ایجاد می­کنند را نیز نمی­دانند و خیلی از اوقات اشتباها به جای یکدیگر استفاده می­شوند.

Tuesday, April 5, 2016

Who Else Is Lying To Us About crm?

Buyer relationship management (CRM) is a term that recognizes practices, strategies and technology that companies use to manage and analyze customer interactions and data through the client lifecycle, with the goal of bettering business relationships with customers, aiding in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or parts of contact between the customer and the company -- which could are the company's website, telephone, chat, direct mailbox, marketing materials and cultural media. CRM systems can also give customer-facing personnel detailed information on consumers' private information, purchase history, buying preferences and concerns look at this site.

CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and deal with it. experienced The other main functions of this software include recording various customer interactions (over email, cellphone calls, social media or other channels, depending on system capabilities), automating various workflow processes such as tasks, calendars and notifications, and giving managers the ability to track performance and productivity based on information logged within the system

Companies might consider cloud-based CRM as a more cost-effective option. Distributors such as Salesforce. junto de charge by the consumer on a subscription basis and offer the option of regular or yearly payments: page

Info security is a principal concern for companies by using a cloud-based system considering that the company doesn't physically control the storage and repair of its data. If the cloud provider goes away of business or is acquired by another company, a company's data can be compromised or lost. look at this website Compatibility issues can also arise when data is primarily migrated from a company's previous system to the cloud. Finally, cost may certainly be a concern, since paying subscription fees for software can be more costly than on-premises-based models.

Open source CRM programs make source code accessible to the public, allowing companies to make alterations with no cost to the company employing it. Start source CRM systems also allow the addition and customization of data links to social media programs, assisting companies looking to improve social CRM techniques. Vendors such as SugarCRM are popular choices in the open source market.

Adoption of any of these CRM deployment methods will depend on a company's business needs, resources and goals, since each has different costs associated with it.

Traditionally, data intake methods for CRM systems have been the responsibility of sales and marketing departments as well as contact center agents. Sales and marketing teams procure leads and update the system with information throughout the customer lifecycle and contact centers gather data and revise customer history data through service call and technical support interactions.

The advent of social press and the proliferation of mobile phones has brought on CRM providers to up grade their offerings to include new features that focus on customers who use these technologies.

To add value to customer interactions on social media, businesses use various tools that screen social conversations, from specific mentions of a brand to the frequency of keywords used, to determine their target audience and which platforms they use. Other tools are designed to analyze social multimedia feedback and address customer queries and issues. Businesses are considering capturing emotions such as an user's likelihood of recommending their products and the consumer's overall satisfaction in order to formulate marketing and service strategies. Companies try to integrate social CRM data with other customer data obtained from sales or marketing departments in order to get an one view of the customer.

Another way by which interpersonal CRM is adding value for companies and customers is customer communities, where customers post reviews of goods and can indulge with some other clients to troubleshoot issues or research products in real time. Customer communities provides low-level customer satisfaction for certain sorts of problems and reduce the number of contact center calls. Client communities can also advantage companies by giving new product ideas or opinions without requiring companies to enlist feedback groups: pop over here

Mobile phone CRM -- or the CRM applications built for smartphones and tablets -- is becoming a necessary for sales representatives and marketing professionals who want to access customer information and perform tasks when they are not literally in their offices. Cell CRM software take good thing about features that are unique to mobile devices, such as GPS and voice-recognition capabilities, as a way to better serve customers by providing employees access to this information away from home.

look here: For all of the advancements in CRM technology, without the proper management, a CRM system could become little more than a glorified data source where customer information is stored. Data sets have to be connected, distributed and structured so that users can certainly access the information they need.
explanation

Companies also have difficulties to achieve a "single view of the customer, " where many different data sets can be seamlessly accessed and established in a single dial or interface to create one view of any client's account and relevant information. super fast reply Challenges arise when customer data is siloed in several separate systems or when data is complicated by duplicate or out-of-date information that slows down and hampers the business process. These problems can lead to a drop in customer experience credited to long wait times during phone calls, incorrect handling of technical support cases and other issues.

special info: Studies show that customers, particularly Millennials, are significantly dissatisfied with the contact center experience. They demand multiple avenues of communication with a company and expect a seamless connection across many different stations, the most famous of which usually tend to be Web discussion, mobile programs and sociable media. The main concern of a CRM system is delivering a cross-channel customer experience that is steady and reliable.